of Buyers
High
Threat of Substitute Products or Services
High
The current market for shoes is defined by 4 main categories: casual, athletic, dress, and rugged. Casual shoes account for 52% of the market, and this would include TOMS shoes.
Table 2-2 Details of 5 Force Model
Threat of
New Entrants -It is not technology industry, but capital-intensive industries
- Because it requires
of Culture, Sports, and Tourism(MCST), Korea Tourism Organization(KTO) has pushed through with a project promoting BENIKEA as a mid-low priced tourist hotel chain brand in an effort to create the perfect settings for both domestic and overseas travelers to have comfortable rest, relaxation, and refreshment with excellent services in superb facilities at reasonable prices.
Creationof BENIKEA
of country dimension is lacked.
As being Knowledge information Society, motive power of economy and society’s development is changing from capital to Human Resource. As motive power of development of economy and society, Importance of knowledge and technology is being enlarged, Cycle ofCreation and Extinction has being contracted. It’s main feature of knowledge information society.
Mos
Definition ofSocial Media
General Definition of ‘Social Media’
“Social Media is a group of internet-based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of User Generated Content”
Andreas M. Kaplan et al. (2009)
Includes collaborative projects, blogs, content communities, social networking sites, virt
■ Diverse Aspects
Ⅰ. Political Environment
The political structure of a country inevitably affects the way a business operates, as it is the political regime that will enact laws, sets regulations and policies.
Singapore's parliamentary democracy system is well known for creating a stable and orderly government. The government provides first-rate efficiency and excellence in the p
of Italy in 1861, Milan became a city that symbolized the second industrial revolution and the related social changes. Therefore, the new emerging middle class sought to renew the urban image of the city, seeking to surround themselves with the symbols and signs of their own success. Thus, they envisaged the creationof a connecting street between La Scala and Plazza Duomo. In 1863, amongst the m
social insurances and both salary workers and self-employed person submit 10% of their income. And more contributions can charge that is called VSA(Voluntary Saving Accounts) if they want.
2. Private management about pension assets(AFP)
AFP is private company established for management ICA and property investments. Subscribers can choose AFP freely and move to other AFP accounts. AFP i
social situations
- Socialism as ideological basis for the independence movement: impacts on films
- Only 5 socialist films were made: Due to Japanese imperialism and capitalism
- Development of film techniques: cinematography. editing, recording, developing
- Motion Picture and Film Censorship Regulation(1926), Japan attack China in 1930
Limitation of film production in
of revenue
The 2nd biggest company
in terms ofcapitalization and brand value
The most favored luxury brand of 1% upper class, but 3rd of total customers.
Old Money
Rich for generation
Rockefeller, Du Pont, Vanderbilt Families
Honorable social status
Scarcity
New Money
Self success
CEOs, venture capitalists
Express and show their wealth
Conscious consumption
Mid
of management, he insisted on crucial managing philosophies to his employees which are human respect, customer satisfaction, social responsibility, and value creation and among them, he emphasized social responsiblity very much.
1.3 History
The major developments that took place in a chronological order are shown in the table below.
Year Context
1970 Yuhan Kimberly established
1971 Presen